2019

Medical Program Launches

Missouri begins issuing medical cannabis facility licenses after voters approve Amendment 2 in 2018.

2020

First Dispensaries Open

First medical dispensaries begin serving patients. CLOVR becomes first manufacturer approved to operate.

2021

Medical Market Grows

Illicit Gardens becomes #1 best-selling brand (BDSA). Medical sales reach $209.75M.

$209.75M

2022

Adult-Use Legalization

November: Voters approve Amendment 3 legalizing adult-use cannabis. Medical sales estimated at $360M.

$360M

Feb 2023

Adult-Use Sales Begin

Missouri launches adult-use sales. Market explodes beyond all projections. Good Day Farm and Codes Cannabis emerge as top brands.

2023

First Full Year

Combined adult-use and medical sales reach $1.3 billion in the first full year. Missouri becomes 6th largest cannabis market in the US.

$1.3B

2024

Market Maturity

Total sales reach $1.46B. Good Day Farm becomes #1 brand at $27M in Q2 alone. $244.9M in tax revenue generated. 21,800 Missourians employed.

$1.46B

Jan 2026

Illicit ESOP

S1 Enterprises (Illicit Gardens) becomes employee-owned — largest ESOP in cannabis history.

2028

Market Projection

Industry projects Missouri cannabis market to reach $1.73 billion.

$1.73B